Private-label furniture hardware: how OEM branding works
Selling hinges and slides under your own brand lets a distributor build loyalty that does not depend on a factory's name. This guide explains what can be branded, the quantities involved, how long it takes, and how to run a first private-label order with WEITE.
WEITE private label at a glance
- Your logo on the hinge cup: from 5,000 pieces per model; on the arm cover: from 10,000 pieces per model.
- Printed bags: from 30,000 sets; printed cartons: from 100 cartons.
- Lead time: 35 to 45 days from deposit, about 10 days longer than a standard order.
- Territory: non-exclusive by default; regional exclusivity is discussed with each distributor.
In this guide
Why distributors use private label
- Your customers stay yours. Cabinet makers reorder your brand, not the factory's.
- One brand across categories. Hinges, slides and fittings from one factory can share your logo and packaging.
- Room on price. A brand that only you sell is not compared line by line with the same product from other importers.
What can carry your brand
| Item | Minimum |
|---|---|
| Logo on the hinge cup | 5,000 pieces per model |
| Logo on the hinge arm cover | 10,000 pieces per model |
| Printed bags | 30,000 sets |
| Printed cartons | 100 cartons |
Many distributors start with the logo on the hinge cup, which needs a lower quantity, and extend the branding once a model sells steadily. For other products and for packaging details, send us what you have in mind and we confirm what is possible for each model.
Quantities and lead time
Minimums apply per model, so plan private label for your best sellers first and keep slower lines on standard packaging. Private-label orders take 35 to 45 days from the deposit, about 10 days longer than standard made-to-order goods. Branded and standard items can ship in the same container; the minimum for standard items stays at one carton per order number.
A first private-label order, step by step
- Test the standard product. Order free samples of the models you plan to brand and check them on your own cabinets.
- Choose models and branding. Decide which models carry the logo and which only get printed packaging.
- Send your artwork. A vector logo file and your packaging text, with any barcodes or languages your market requires.
- Agree placement and artwork. Logo position, size and colour on the part, and the bag and carton layout, are agreed with you before production starts.
- Deposit and production. 30% deposit by T/T; production 35 to 45 days.
- Ship and reorder. Balance against a copy of the bill of lading. Reorders use the same artwork and order numbers.
Getting it right
- Keep the logo simple. Fine lines and small text are hard to read on a 35 mm hinge cup.
- Plan stock. Branded stock cannot be sold to anyone else, so order quantities you will sell between reorders.
- Use the factory's material. Distributors receive the English catalogue, product photos and data sheets for their own website and price lists.
- Talk about territory early. If you want exclusivity for your region, raise it at the start; it is agreed individually.
Questions buyers ask
What is the minimum order for private-label hinges?
At WEITE, a logo on the hinge cup starts at 5,000 pieces per model and on the arm cover at 10,000 pieces per model; printed bags start at 30,000 sets and printed cartons at 100 cartons.
How long does a private-label order take?
35 to 45 days from the deposit, about 10 days longer than a standard made-to-order item.
Can I mix branded and standard products in one shipment?
Yes. Branded items and standard items ship together; standard items keep the one-carton-per-order-number minimum.
Do you offer exclusive distribution?
Distribution is non-exclusive by default. Regional exclusivity is discussed with each distributor individually.
Can I use WEITE photos for my own catalogue?
Yes. Distributors receive the English catalogue, product photos and data sheets for their own website and price lists.
Building your own brand?
Tell us the models and your market. We send samples, a price list for branded and standard versions, and the artwork requirements.